Implementing a social responsibility program in a company is an opportunity to improve its long-term success.
Social responsibility is one of the most important aspects of a company since it demonstrates its commitment to society and the environment. For GK, one of the most solid and innovative groups in the region, this aspect is very important in their way of working.
According to its 2020-2022 Sustainability Report, the Corporation’s Social Investment is quite significant and is based on different standards such as ISO 26,000, which is a guide on social responsibility that encourages the application of best practices in social responsibility in everyone.
Through its social responsibility program, GK has managed to develop sustainable projects that have impacted countries such as Honduras, Mexico, the United States, Pakistan, the United Arab Emirates and Bangladesh. In addition, the corporation has carried out corporate social responsibility evaluations of its companies, which has allowed it to monitor the high performance achieved, improve the program, and define new goals and objectives.
Steps to implement a corporate social responsibility program
Developing a social responsibility program requires a systematic approach and the commitment of all members of the company. Although it may seem overwhelming and complicated at first, it can actually be built in a very practical way.
Here are some steps that can help you implement a social responsibility program in your company:
- Carry out an evaluation of the current situation of your company: By carrying out this evaluation you will be able to identify the areas in which you can improve the social and environmental performance of your corporate actions.
- Establish a work team to develop and implement the program: It is important that this team includes representatives from all areas of the company and that it has a leader in charge of coordinating and directing all the efforts they develop.
- Define the objectives and goals of the program: These objectives must be specific, measurable, achievable, relevant and time-bound. Some examples may be the reduction of greenhouse gas emissions, the implementation of fair labor practices, the promotion of diversity and inclusion, among others.
- Develop action plans to achieve goals: Plans should be detailed and specific, including the resources needed and the responsibilities assigned to each team member. In addition, an implementation calendar must be established that defines the deadline dates for each action.
- Involve employees in the program: It is important to create a culture of social responsibility throughout the corporation. That is why the implementation of the different practices must involve all company employees, which can be done through training that encourages the commitment of each one of them.
- Track and evaluate the program: You can’t improve what you can’t measure, which is why it’s important to create evaluation metrics to analyze the impact the program has on both the company and the community.
What other steps would you add to implement a social responsibility program in a company?